Small Construction Businesses
I am a Freelance Content Writer and Web Content Consultant who has worked in the design/build industry. I am familiar with many of the challenges you face.
I would like the opportunity to help you spread the word about your business by creating a one page introduction for you to use with digital and conventional mailings. It will be similar to this first page of my introduction to you. A brief paragraph of the services you offer and all your contact information along with key pictures of some of your favorite projects.
If you’re a small construction company with two or three great people working on your crew, how to market your craft may be the furthest thing from your mind!
You’re busy running to the lumber yard, estimating jobs, rushing off to the site, meeting that new client, and closing everything up at day’s end. Maybe once in a while you thought about marketing, but told yourself, “I swing a hammer! I can frame up a house, shingle a roof, install windows & doors, build a garage, an addition and a great deck, but what do I know about marketing?”
I know about marketing!
“He who works with his hands is a laborer. He who works with his hands and his head is a craftsman. He who works with his hands and his head and his heart is an artist.” St. Francis of Assissi
As much as you enjoy building, I enjoy helping small businesses get a leg up in the industry! Many of the most gifted craftsmen are in a small business atmosphere. They love it! But, now and then, have dry periods thinking “no one is building ANYTHING!” We both know that’s not true!
There’s always someone who needs a reliable, reputable small businessman. A proud owner who will show up when he says he will be there, without the client having to leave messages with four different gatekeepers before reaching the builder! YOU need to let people know YOU are out there!
I can present your contractor business in a simple format that anyone, with two minutes free, can read!
“When a work lifts your spirits and inspires bold and noble thoughts in you, do not look for any other standard to judge by: the work is good, the product of a master craftsman.” Jean de la Bruyer
It could be you already have a website that you or someone created for you but you find you don’t have half an hour each night to update it. If you are not pushing your information out there, your next potential client will find someone who is easy to locate. That’s why I always believe in a printed mailer someone can literally hold in their hand. Whereas, using the internet people often forget on which site they found the information. You know it’s true as it probably happens to you at times.
I remind all my clients to try to keep in mind there still IS an entire generation out there who do NOT depend on their mobile phone or laptop to find a skilled, reputable service provider. What alternative is left? There is no longer a phone book to look at.
Addressing an envelope and putting in your printed, professional introduction piece would take all of 4 minutes! Do it while you’re watching the Celtics game!
You can obviously use a PDF formatted introduction digitally by dropping it in your social network groups and attach it to a personal email if your prefer. And, you will be able to print it to use as a postal mailer. YES, mailers do still work!
Get The New Clients
I’d like to create a great intro piece for you that will always be in your hands. Keep them in your truck and hand them out to people you see or give one to your current client asking them to share it with a friend. Give some to your spouse to have in their automobile. They can hand them to friends and associates as they go about their day.
CONTACT ME: bfe1948@yahoo.com 508/209-3561
And to put your mind at ease, yes, you can use it digitally by dropping your PDF document in your social network sites and emails. And, you will be able to print it to use as a postal mailer. If you don’t have a high quality printer at home you can save the PDF to a thumb drive and take it to a local Staples or they can also print it from you own email. They will print you high-quality copies. (I’ve done that numerous times) A very versatile tool for your company.
Let me repeat: mailers DO STILL WORK!
A TIP I WAS GIVEN YEARS AGO: When sending something in the mail that you want to be sure the recipient opens, ALWAYS hand write their name and address. AND, be sure to put your return address up in the left corner. Digitally printed labels are very often a dead giveaway that an advertisement or invoice is inside the envelope!
If you still use business cards always put TWO in with the mailer. I know many of you do everything via your cell phone and did away with your business cards. NOT a good idea.
I actually wrote an article about business cards you can find on my website under ARTICLES.
An essential tool every businessperson should still use: the small business card you can throw in your pocket!
NOTE: A week after you send out your mailer you can call the potential client to ask them if they received it and if they have any questions that you can answer. People do still want that personal connection from someone they plan to do business with.
If you find the mailer works for you and you want to share your latest projects in the same format, you can just call me and send along pictures and description of the awesome bathroom or kitchen you just finished remodeling or the new deck you added to the homeowners house they just purchased!
Together we can create another informative PDF for your small business. Call me for an estimate: 508/209-3561 of updating your sell sheet every month.
Keep in mind you will have this in a tech form that you can download to your clients and you can print copies to send in the actual postal service or to keep handy in your truck to give to potential clients you meet picking up your coffee every morning.
